Video ads bring leads at $43 each vs $90 for static images. Your audience wants to see the product in action.
“Lead Form | Windows & Doors | Review de WD” (MH MAIN) spent $214 with 0 leads. It’s being ignored.
Note: Spend & leads = last 30 days, all active accounts. Started & running show each ad’s real launch date and days live — so a STOP on an ad only running a few days may just need more time, not a kill. Revenue / ROI columns arrive once ad→appointment tracking is connected — then Winners rank by real revenue. Auto-refreshes daily.