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MH Home Solutions · live overview · Aug 3, 2026 8:49 AM EDT
$31,008
SPEND (30D)
554
LEADS
$56
COST / LEAD

🏆 Winners Circle

🥇
Lead Form | Pool & Outdoor | Spanish | Video "Construir piscina de tus
$3380 spent · 83 leads · $61/lead
MH MAIN · Video · Profitable at $61/lead (83 leads). Keep it running as-is - don't touch what's working
🥈
Lead Form | Pool & Outdoor | Spanish | Video "Construir piscina de tus
$2988 spent · 69 leads · $71/lead
MH MAIN · Video · $71/lead is above the ~$70 target. Tighten the audience, sharpen the offer, or refresh the creative
🥉
Lead Form | Pool & Outdoor | SWFL | Video | Construir piscina de tus s
$2790 spent · 50 leads · $87/lead
MH MAIN · Video · $87/lead is above the ~$70 target. Tighten the audience, sharpen the offer, or refresh the creative

👥 CRM Funnel (GHL)

📅 This week · last 7 days
130
NEW LEADS
57
APPOINTMENTS
43.8%
LEAD→APPT
7
WON (7D)
📆 This month · last 30 days
572
NEW LEADS
177
APPOINTMENTS
30.9%
LEAD→APPT
13
WON (30D)

🔧 Needs action to unlock ROI & cost-per-job

  1. Won revenue is INCOMPLETE: only 3 of 13 closed deals have a value in GHL (23%). The $ figure sums those 3 and UNDERSTATES actual revenue - do not use it for ROI or cost-per-job until the rest are populated.
  2. Speed-to-Lead is HALF built: 'First Touch At' is populating on 322 of 476 new leads (68%), so the workflow is running, but 'Speed to Lead (min)' is empty on all of them - the Math Operation step that computes FirstTouch minus Created is missing. That one step unlocks the speed-to-lead KPI.
  3. NEVER-CONTACTED GAP: 154 of 476 new leads in 30 days (32%) have no 'First Touch At' recorded. That is either leads nobody called or leads the workflow missed - both are worth pulling as a list. At MH's appointment rate this is the single biggest recoverable block of the month.

ℹ Known limits of this report

  1. Per-ad breakdown needs creative attribution (utm_content / per-ad lead forms). Today: account level.

🧠 Insights & Suggestions

🔥 What’s Hot

Video ads bring leads at $51 each vs $260 for static images. Your audience wants to see the product in action.

🧊 What’s Cold

“Lead Form | Video toma aere + ai - Copy” (MH MAIN) spent $258 with 0 leads. It’s being ignored.

🎯 Next Steps

  1. Stop “Lead Form | Video toma aere + ai - Copy” to stop wasting budget.
  2. Go: shift that budget into your winner, “Lead Form | Pool & Outdoor | Spanish | Video "Construir piscina de tus”.
  3. Improve: film a fresh 15s video styled like your winner, test a new hook.

📊 Charts

📋 All Ads

Note: Spend & leads = last 30 days, all active accounts. Started & running show each ad’s real launch date and days live, so a STOP on an ad only running a few days may just need more time, not a kill. Revenue / ROI columns arrive once ad→appointment tracking is connected, then Winners rank by real revenue. Auto-refreshes daily.